At CIDL we optimize for chaos. We reject the rectangle and the drop shadow and the other UI elements that gaslight us into thinking "order" can exist in an array of pixels. We strive to create interfaces that more accurately reflect the human experience; one of confusion, whimsy, anger, and unexpected joy. Too often chaotic interfaces are the byproduct of neglect or the indicator of failure to find order, but at CIDL we invite chaos into our user journey from the beginning.